Overview

Afterpay were looking to elevate brand awareness with an extension of their brand campaign 'Afterpay where you wouldn't believe.'

In a partnership with local radio station KIIS, Afterpay ran a nation-wide PR stunt, with a manhunt for their endearing troll spokesperson.

Responsibilities

To work with our copywriter on a campaign with old western style wanted poster references to create a missing poster that was used in out of home, digital and social executions scattered between Sydney and Melbourne.